Ad Age Talks About Consumers, Morons, Fathers, Mentions 8BitDad!
If you’re into advertising trends and seeing how and why marketing firms are spending money, Ad Age is the place to look. So it was only a matter of time before they’d start covering all the dadvertising going around these days. That’s why I was happy to have received a call from Ad Age writer Jack Neff, who wanted me to punctuate the dadvertising topic with him. We talked for a good while and he quoted me in his article. And as of the time this article went up, I was quoted as “Zach Rosenberger” – which as you know, is my, as the French call it, nom de plume. It’s not really, but I suppose it could be.
Anyway, we’d kind of done the dadvertising and Ragú topic to death between our big article and discussing it on our 8BD Podcast #1, so I won’t get back into it. But sick of the topic or not – brands need to take note: if Ad Age is covering the dadvertising topic, then it’s time you address fathers as the viable consumers we are! Pls and thx.