If you’re a father writing in the parenting blog or news universe, you might have felt a cold wind on your shoulder yesterday. If you were a mom, it may have been slightly warmer.
Movie, theme park and traditional-family-value giant Walt Disney Co. just acquired Babble Media Inc. for (reportedly) somewhere between $40 and $45 million. That’s a lot of zeroes.
Babble (sauced below/after the jump) was founded in 2006 by husband-and-wife team Rufus Griscom and Alisa Volkman. Originally, it was a part of Nerve Media’s family – the edgy and explicit Nerve.com self-described as “the cultural center of the internet for sex, love, and culture.” Babble broke off from Nerve in 2009. Babble currently snags 2.1 million monthly visitors, and according to Nielsen, about 483,000 of them are women with children ages 2 to 17.
“With more than 3.9 million mom blogs in the U.S. alone, Disney Interactive recognizes and values the important and powerful role moms have taken on in new media,” said Brooke Chaffin, Disney Interactive Media Group’s senior vice president of the “Moms and Family” division. Now there’s a name that really celebrates all parents!
In other words, sorry dads – you’re just not profitable yet.