Just in case you don’t follow football, the Super Bowl is tomorrow. Everyone’s putting up their finest Super Bowl related articles about how to tiptoe around dads while the game is on. One such article is by Forbes blogger Justine Rivero titled “My Dad’s Guide to Watching the Super Bowl.” As you can tell from the title, it’s supposed to be a light-hearted to-do list for not pissing off dad and getting the most out of his attention while the game is on. Oh, and it also perpetuates the idea that dad cares more about football than family, and the only way to bond with him is to feign interest in his team of choice and make sure you’re cheering when he cheers.
You know, because if you don’t, you risk a beating and a lifetime of wondering how to get your relationship out of the s**ts.
Long story short: Philips knows for a fact that fathers don’t care about their babies. Also, Philips has money. Lots. You don’t. Checkmate.
Philips also doesn’t believe in fathers as parents. The story starts with a dude named Oren Miller. You might know him from his site, A Blogger and a Father. Oren was poking around the internet one day looking for hair clippers for kids, and unearthed Philips’ ugly opinion of dads. And being that us fathers have to stand together to defeat exclusion, Oren and I came together like Voltron to defeat Philips. It worked!
(It mostly didn’t work.)
We’ve been doing a fair amount of talk here about “dadvertising” lately – that is – ads involving or aimed at fathers. But what if these dadvertisements weren’t for fathers, but rather featured fathers to get to mothers? This is the question that ModernMom blogger Liz Hawks kicks around to varying degrees of success. And thanks to my buddy Kat Gordon, Founder of Maternal Instinct for bringing this article to my attention.
First off, let me just get this out of the way: Damnit, Hawks – let us have something. We’re finally starting to see commercials with a positive portrayal of fathers, and you’re going to make me think that marketers and ad wizards are just trying to get to you?!
Lisa Wade, Ph.D. at Occidental College (westsiiiiiiiide!) just went there, over at The Society Pages: A celebration of “Jay-Z’s Newfound Feminist Fatherhood” as evinced by his nixing of the word “bitch” in his future works.
The big, ugly dickvein of it all is, of course, that Jay-Z never actually said that he’d stop saying “bitch.” In fact, according to VIBE, he once called his then-pregnant wife Beyoncé Knowles a “hot bitch.”
So, there’s that. But wait, it gets better. We haven’t even talked about the Sociologists and Feminists yet.