New Zealand rugby star Piri Weepu was in an anti-smoking commercial. There was a two second clip of him bottle-feeding his baby – which is a sweet image for a father*. But as MSNBC reports, “the country’s Health Sponsorship Council bowed to pressure from La Leche League and other motherhood advocacy groups,” and removed the bottle-feeding scene because it didn’t align with the “breast is best” values of the country.

Le sigh.

There’s a Facebook page to “bring back the scenes of Piri Weepu bottle-feeding his baby” and with over 2,000 “likes,” it would seem that some of the public is in agreement: there’s nothing bad about a bottle-feedin’ dad.

And as many commenters on the Facebook page mention, there very well could have been breastmilk in that bottle.

You can watch the edited version here:

Boooooooooring.

Now, I understand sticking to your guns, so I can’t just pass this issue off and say “aren’t there bigger things to be worried about?” But, what I will say, echoed in so many other criticisms of this commercial, is that with all the fighting women have had to do just to breastfeed in public, shouldn’t we lay off a little when a man’s feeding the baby? We, as a world, need to be celebrating involved fathers who opt to feed their kids when mom’s not able or around.

Plus, WTF, amirite?

 

 

* – unless you’re Huggies, in which case, you show fathers bottle-feeding and refer to it as “the ultimate test,” insinuating that dads are going to screw it up.