In a piece titled “Why Brands Should Enable the New Dad” yesterday, Matt Carmichael talked facts and figures about the recent father research by The Parenting Group and Edelman. What they found is that fathers feel that they’re doing a whole lot of grocery shopping and not getting credit for it.
Carmichael says that basically anywhere between 40% and 70% of dads say that they’re doing the grocery shopping for their household. The graphic above is from The Parenting Group and Edelman, minus our always-rude vandalism.
This commercial’s been floating around since the Oscars, but we let it go just to create a false sense of security. But, it’s been long enough, and Hyundai had its fun. Time to die.
Hyundai, your Azera commercial “Modern Life” does not depict modern life at all, propagates the untruth that fathers are incapable parents and cooks, and is insulting to mothers. So shame on you.
Because we know you’re totally interested in news about Rihanna: a story flopping around the internet today surrounds Rihanna’s father and how
awesome not-awesome he is.
So, let’s jump in the Danger Room and run a scenario. You’re a father, and your daughter is a well-known singer. Yadda, yadda, yadda, some day, your daughter’s boyfriend (another well-known singer) hits her. Time goes on, ob-vi-ous-ly they break up. In subsequent showings, the ex-boyfriend looks crazier and crazier. I mean, you’re her dad. You want to kill him, right?