The Olympics have been on for a week now (really, only a week!), and even with all the hub-bub over tape delays, people are glued to their televisions at all hours to see the world compete in everything from archery to wrestling (there was no sport starting with a z, boo hoo). It got us wondering, as we always do elsewhere, how the Olympics would honor dads.
After all, there have got to be a whole lot of Olympians that were coached by fathers, carpooled to their practices by fathers, or at least bought equipment by fathers…right? So, that should translate into viewership and consumers – meaning dads watching the Olympics with their little hopefuls, watching all of the ads, saying “son and/or daughter – tomorrow, we’ll buy one of those products in the commercial.”
Well, we watched, and watched, and then watched some more. At times, we were watching two events picture-in-picture on television, while streaming another on our phone and another on our computer (and another on our laptop)! We sucked up almost everything the Olympics put out there, except for the really long bathroom break we took during equestrian jumping.
We found: the Olympics have definitely been sold to mom this time around, but dad hasn’t been completely forgotten. Really, there’s been one big offender that’s forgotten dads, but we saw it coming and expected it. We’ll explain.
I have been an Apple user for 27 years. I was 5 when I started on my first personal computer, the Apple IIe. But that didn’t stop me from loving the new Google Nexus 7 commercial that I caught during the recent XXX Olympic coverage. Admittedly, I thought this was an iPad 3 commercial when I noticed the whimsical, airy background music in part with the late 30s (ish), grizzly hipster dad wearing plaid. I was like, “Oh, great. How are they going to f*ck this one up.”
See, as a full-time geek, I’m not a fan of the more recent Apple commercials – starting with the “If you don’t have an iPhone, you don’t have an iPhone.” spot. They’re arrogant, elitist and douchey. I cringe every time I see one.
Google is coming up Milhouse at every turn with their advertisements. I love them. So much. However, not enough to disrupt my Apple flow. But I will give them major props starting with the Dear Sophie Chrome commercial of 2011 and the “New Dad” commercial. That “New Dad” one is simply fantastic.