I have been an Apple user for 27 years. I was 5 when I started on my first personal computer, the Apple IIe. But that didn’t stop me from loving the new Google Nexus 7 commercial that I caught during the recent XXX Olympic coverage. Admittedly, I thought this was an iPad 3 commercial when I noticed the whimsical, airy background music in part with the late 30s (ish), grizzly hipster dad wearing plaid. I was like, “Oh, great. How are they going to f*ck this one up.”

See, as a full-time geek, I’m not a fan of the more recent Apple commercials – starting with the “If you don’t have an iPhone, you don’t have an iPhone.” spot. They’re arrogant, elitist and douchey. I cringe every time I see one.

Google is coming up Milhouse at every turn with their advertisements. I love them. So much. However, not enough to disrupt my Apple flow. But I will give them major props starting with the Dear Sophie Chrome commercial of 2011 and the “New Dad” commercial. That “New Dad” one is simply fantastic.

Here’s Google’s newest commercial. F*cking enjoy it.

This Nexus 7 commercial rocks the world of dadvertising where a next gen dad integrates a new Google tablet into a seemingly traditional camping trip. I want to be this dad and I only wish I could have been this boy growing up. No, seriously. Handheld gaming devices, like the Game Boy, weren’t even invented until I was 9. BACK IN MY DAY TETRIS WAS GREEN AND BLACK.

So yah. Gold medal for Google on this one. I can’t wait to see what Google throws down next.