gi joe psa

A group of public service announcements attached to the Department of Health and Human Services have successfully encouraged fathers to speak with their teens about delaying sex.

A study was done by Jonathan L. Blitstein (and friends) that analyzed changes in the communication between parents and their kids over an 18-month period following exposure to the Parents Speak Up National Campaign.

Blitstein’s study included 1,969 parents living with children aged 10-14. Participants were exposed to advertisements in print, audio and video about “delaying initiation of sexual activity,” according to the study. After the exposure period, communication was analyzed between the parents and their children – and researchers found that the PSAs were, by and large, effective in spurring conversation (during and after the 18-month period) between fathers and their kids about delaying sexual activity.

“This study demonstrates that father-child and mother-child communication patterns differ over time in response to public health messages,” says the study. “Findings have implication for researchers developing health marketing campaigns.”

Results were published in the most recent issue of the American Journal of Health Promotion, but you already knew that because you get hard copies mailed to you.

Here’s the burn, in case you misplaced your issue: moms weren’t affected and did not communicate with their kids about the PSAs.