Have you ever had to do violence to one of your kids’ imaginary friends? Or do you just go and hit your pillow while the imaginary friend roams free doing acts of mischief around your house?
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Over the weekend, what was the only real major-media coverage of the Dad 2.0 Summit emerged in The New York Times in a piece about how fathers are seeking better ads aimed at them. The Dad 2.0 Summit, which took place the first weekend of February, gathered in Houston, Texas to talk about the image of dads in the media. And while some things will never change, show organizers see PR companies and marketing agencies eager to get to fathers as a demographic.

It’s interesting to note that of all of the recaps of the Dad 2.0 Summit and the discussions of its importance, no large media outlets touched on it (unless we missed it, which is always possible). It took a month for this NYT piece to come out.

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