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Over the weekend, what was the only real major-media coverage of the Dad 2.0 Summit emerged in The New York Times in a piece about how fathers are seeking better ads aimed at them. The Dad 2.0 Summit, which took place the first weekend of February, gathered in Houston, Texas to talk about the image of dads in the media. And while some things will never change, show organizers see PR companies and marketing agencies eager to get to fathers as a demographic.

It’s interesting to note that of all of the recaps of the Dad 2.0 Summit and the discussions of its importance, no large media outlets touched on it (unless we missed it, which is always possible). It took a month for this NYT piece to come out.

The New York Times article is a great primer on what dads are looking for – unique attention (that is, not to be looked at as a replacement for mom) without it being condescending attention (no more buffoon dad commercials). The article mentions some familiar names, including Daddy Doctrines‘ Chris Routly, Charlie and Andy from How To Be A Dad, The Daddy Complex‘s David Vienna and show organizer, Laid Off Dad Doug French.

The Dad 2.0 Summit was larger than last year, and though it’s still not getting major media attention, it has still found a way to benefit both the marketing agencies (and their clients), and the fathers involved in the convention. Looking ahead, it will be interesting to see which brands are quick to sign on again as a sponsor for the event.