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Good Dadvertising: Dove Men+Care “Real Moments” Featuring Dwayne Wade and Jay Bilas

Good Dadvertising: Dove Men+Care “Real Moments” Featuring Dwayne Wade and Jay Bilas
6 years ago

Good Dadvertising: Dove Men+Care “Real Moments” Featuring Dwayne Wade and Jay Bilas

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Good dadvertising includes fathers in their natural roles without the brand explicitly pointing out that you’re watching a dad that is made better by the advertised product. That’s why the Dove Men+Care “Real Moments” campaign has been a great tent pole in the circus of NCAA March Madness beer advertising.

Starring NBA all-star Dwayne Wade and ESPN college basketball analyst Jay Bilas, the commercials show day-to-day moments of parenthood, told by these two dads.

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