Clorox underestimated the power of dads and lost the battle in the span of less than 24 hours. They initially dealt a blow to new dads, saying that they lack “the judgment and fine motor skills to execute well.”
The line came from an article – now pulled from the Clorox site – called “6 Mistakes New Dads Make” (Cached by Google).
While many brands are jumping on the dadvertising wagon and releasing pro-father material aimed to encourage and involve new fathers, Clorox is caught in the age-old game of marketing household products to new moms by bashing their husbands.
North Carolina boy Grayson Clamp was born without cochlear nerves. He was completely deaf, and even a cochlear implant didn’t work.
Clamp’s parents, Len and Nicole, found another option: an auditory brainstem implant. The only problem was that Grayson would be the first child in the United States to have that surgery – one where a microchip is implanted in the brain and interprets sound coming through the ear canals.
This time of the year, my wife perks her ears up and starts thinking about what gift I might want for Father’s Day. My four year old son doesn’t, bless him. I never want anything, but this year I’d like something very specific for Father’s Day: fewer dads.
Sure, there’s tons of stuff I could conjure up on a selfish little Father’s Day wishlist. I could – much to the chagrin of ad wizards and marketers everywhere – use a new tie. Or, if my son can muster up enough gusto to crank out “DAD” in crayon on a piece of construction paper, it’d be great. But I’m a simple man; I just want guys to stop having kids if they’re not fully committed to the idea of fatherhood.
When my son is pretending to be a superhero, or playing with superhero action figures, his imagination is at its best. And when he’s engaging in superhero play around his friends, or even just a washed-up old dog like me, creativities collide and create something even better.
Let’s get this out of the way; a couple of weeks ago, Hasbro sent me some Iron Man 3 toys to play with: a bigger, motion-activated, talking Arc Strike Iron Man figure, and a couple of Iron Man Assemblers – little action figures whose arms and legs come off so you can mix-and-match them. Also, an Arc FX Gauntlet, which shoots foam discs and will leave a welt at point blank range.
So one day, my son came home from preschool and handed me his Iron Man action figure that he’d brought in for share time. As he handed it over, he told me plainly that there’s no “Iron Man stuff allowed at school.” There had to be a story behind it, I thought. The statement evolved into a shrug and “no superhero stuff,” but we didn’t have much else to go by.