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Clorox Says New Dads Are “Lacking” Judgement & Motor Skills, Dads Fight Back
7 years ago

Clorox Says New Dads Are “Lacking” Judgement & Motor Skills, Dads Fight Back

Clorox

Clorox underestimated the power of dads and lost the battle in the span of less than 24 hours. They initially dealt a blow to new dads, saying that they lack “the judgment and fine motor skills to execute well.”

The line came from an article – now pulled from the Clorox site – called “6 Mistakes New Dads Make” (Cached by Google).

While many brands are jumping on the dadvertising wagon and releasing pro-father material aimed to encourage and involve new fathers, Clorox is caught in the age-old game of marketing household products to new moms by bashing their husbands.

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