Managing Editor of PRWeek US Gideon Fidelzeid knows how to throw a party. He invited a bunch of industry leaders (I love that term) to New York to discuss how marketing to parents is evolving. One of the participants was Dad 2.0 Summit co-founder, Doug French.
Among the topics were brand loyalty, brand relationships, differences in parenting styles, micro-targeting to demographics, and more. For those interested in marketing and parents, this is an enlightening read.