Consumer goods monolith Procter & Gamble gave some dads a rash in 2012 when they lathered the London Olympics in commercials thanking moms (and moms only) for their Olympic-level dedication to their kids. And for the Sochi Olympics, P&G’s ad wizards are massaging mom once again with their “Pick Them Back Up” commercial, an ode to the undying ability that moms have to, well, pick their little future athletes back up when they fall.
It would seem that the P&G machine has taken direction straight from their shampoo: Apply commercials to moms. Rinse, repeat.
Amidst the moms campaign hubbub, Procter & Gamble put out what the kids these days are calling a “short film” about Olympian Ryan Suter and his father, Bob Suter, who you might remember as one of them “Miracle on Ice” guys from the 1980 Olympic team. The 3-and-change-minute video, titled “Raising An Olympian: Ryan Suter” is a wonderful tribute to a son and father’s mutual love. And hey, Ryan even mentions Bob picking him back up in the video, so the consistent branding is like, already there, dude.
But is there a catch? Spoiler alert: yes.
Thought you’d be interested in this bit of info: This Spring, an animated movie will round out the story of Batman and his son, Damian. Oh, did you not know that Batman is a father? Damian never showed up in the theatrical Batman franchise, so we don’t blame you.
Titled Son of Batman, it is a Warner Bros. Animation and DC Universe Animated Original Movie (quote-unquote) starring Jason O’Mara as Batman. O’Mara also voices the Dark Knight in another animated movie out now-ish, Justice League: War.
Son of Batman follows the story of Damian Wayne, inspired by the 2006 story arc from the graphic novel Batman and Son. And if you thought Batman had family issues before…get ready for something different.
Inevitably, we all find something to share with our kids. Right? I mean, we don’t just put our kids out on the street as babies and say “well kid, go find some interests.” For some dads, they share sports. For others, it’s video games. For others, it’s comics. Art. Movies. Working on cars. Fishing. You get the idea.
For Brent Almond, his love of superheroes and art created a – dare I say – adorbz habit of drawing “super lunch notes” for his son.