As a parent, I rarely have to shrug and say “I don’t know.” I’m the dad. I have answers! How is this like that? I know about it. Where does so-and-so come from? I’ll tell you. As many “whys” as my son can throw at me, I’ve got answers. But I didn’t really have an answer for the seemingly most insignificant question: “where did all of our guys go?“
I still have no real answer. Not one that would satisfy a five year old.
It’s possible that the tears welling up in my eyes during Super Bowl XLVIII’s commercial breaks were from someone cutting onions for game day guacamole. But I think – just maybe – a couple of tear-jerking moments came from dads in commercials.
At a rate of $4.5 million for a 30-second spot, brands had the blink of an eye to impact their captive audience. How’d they fare?
By my watch, the good outweighed the bad.