It’s possible that the tears welling up in my eyes during Super Bowl XLVIII’s commercial breaks were from someone cutting onions for game day guacamole. But I think – just maybe – a couple of tear-jerking moments came from dads in commercials.
At a rate of $4.5 million for a 30-second spot, brands had the blink of an eye to impact their captive audience. How’d they fare?
By my watch, the good outweighed the bad.