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American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees

American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees
4 years ago

American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees

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Rehtom Commercial

What happens when an online card vendor wants to “win” the Mother’s Day season? They create a viral video. And that’s just what American Greetings (for Cardstore.com) did with the help of ad agency Mullen. And if your vagina doesn’t tremble with love and happiness after seeing this video, then you’re probably not human. Or something.

The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families. But it all comes off as martyr-mom falsehoods that insult more people than it compliments, including moms.

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