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Super Bowl XLIX: Why Are Advertisers Aiming for Dad?

Super Bowl XLIX: Why Are Advertisers Aiming for Dad?
3 years ago

Super Bowl XLIX: Why Are Advertisers Aiming for Dad?

Super Bowl Dads

Sure, there’s a “Big Game” on, but a lot of people just watch the Super Bowl for the commercials. And as I recently mentioned, Toyota, Nissan and Dove Men+Care have crafted spots about fathers. But why?

You might think – why fathers? Why now? But brands and agencies are keen to one simple fact: dad is a consumer.

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Kids Learning to Internet? School Them With These 90s Instructional Videos
3 years ago

Kids Learning to Internet? School Them With These 90s Instructional Videos

Welcome to the Internet

Did you decide to get a computer for your at-home personal use? Maybe you want to check the stocks at home, get some news headlines, and maybe – but probably not – have a little fun with your family on the internet?

But whoa! Don’t just dive right in and try it yourself. The Internet is a crazy place full of bits and bytes, and you need to know how to call them up, or you’ll be lost. We’ve pulled together some helpful videos for you to watch with your family to get you ready for your own home computer.

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Episode 053: 8BitDad vs New Year Resolutions and Weather
3 years ago

Episode 053: 8BitDad vs New Year Resolutions and Weather

By  •  Podcast

We realize it’s not early January anymore…we had some personal and professional issues, so thanks for sticking with us!

What’s your nerdy New Year’s Resolution? Why do schools cancel so many days of school when it snows? Who are the worst Marvel characters? How does Superman have to do with Zach (not) growing a vagina?

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Dear Jay Cutler, I Almost Left Too
3 years ago

Dear Jay Cutler, I Almost Left Too

By  •  Blog

So Chicago Bears quarterback Jay Cutler is all over the social news today because wife, Kristin Cavallari, lit him up on Instagram for not being able to handle the rigors of parenthood.

Cutler was alone with his two sons (a 2 year old and an 8 month old) for some period of time while Cavallari was out of town, and as she announced her arrival (“the eagle has landed”), she faced a barrage of panic (that you can see above), ending in “I’m about to leave”. And hey, it might have been a joke, who knows.

But all I’m here to say – to you dear readers, and to Jay Cutler – is: I get it.

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Toyota, Nissan, Dove Men+Care Banking on Dad for Super Bowl Campaigns
3 years ago

Toyota, Nissan, Dove Men+Care Banking on Dad for Super Bowl Campaigns

Pre-Super Bowl Dadvertising

Inevitably, brands hone in on men come Super Bowl time. Fathers have always found their way into the commercials, but the imagery is evolving. Some brands are banking on the image of emotional, loving fathers in their ads to boost their brands. Are we finally admitting that it’s good to be an emotional, loving, caring father? I hope so.

Three brands in particular are investing heavily in dads leading up to The Big Game: Toyota, Nissan and Dove Men+Care. Their father-centric commercials are wonderful reminders that fathers matter and are worth the hefty pricetag for a Super Bowl spot.

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The Worst Fathers of Stock Photography
4 years ago

The Worst Fathers of Stock Photography

Stock Dad Poison Flower

If you could only know what the dads in stock photos were saying, you would be shocked an appalled.

Well, you’re lucky because 8BitDad was at CES and we got this new photo-translator that will extract the conversations right out of a photo and print them onto it. Look, we don’t understand how it works, but it works.

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Videos of Dads Playing Their Kids’ Instruments
4 years ago

Videos of Dads Playing Their Kids’ Instruments

First Act Slayer

Most dads love playing with their kids’ toys – especially their musical instruments. Whether dad’s making music with his kids, on his kids, or just with their toys, there are a ton of totally adorbz and LOL-worthy videos out there to enjoy.

Most recently, custom guitar maker Frank Pasquale posted a video of he and a friend doing some Slayer on First Act instruments:

And the world of pink instruments will never be the same.

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