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Super Bowl XLIX: Why Are Advertisers Aiming for Dad?

Super Bowl XLIX: Why Are Advertisers Aiming for Dad?
4 years ago

Super Bowl XLIX: Why Are Advertisers Aiming for Dad?

Super Bowl Dads

Sure, there’s a “Big Game” on, but a lot of people just watch the Super Bowl for the commercials. And as I recently mentioned, Toyota, Nissan and Dove Men+Care have crafted spots about fathers. But why?

You might think – why fathers? Why now? But brands and agencies are keen to one simple fact: dad is a consumer.

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