The new normal is that brands are showing fathers as competent, caring, emotional and intelligent. They’re part of the family unit, no longer relegated to the hungry animal blasting in the door from work, ready to eat, have a beer and tune out. The image of fathers in commercials has matured (we won!), and because of it, commercial dads are cooking, cleaning and raising kids. It’s great.
One of the brands that’s consistently put out great dadvertising — Zillow — is back again. The real estate website has a spot on TV right now called “Gunnar’s Home”, and it tackles a non-traditional household with grace and respect.