#ParentLikeADad – Care.com
Dads are EVERYWHERE. OMG! That’s right, we are. And we’re proud! We’re proud to be a significant part in our children’s lives and we want to show it. How can YOU show it? By sharing your own stories with the hashtag, #ParentLikeADad.
Care.com has a fantastic video that features a handful of dads that have stories of their own about how being there for your children doesn’t have to mean you’re “Father of the Year”. We’re just “Dad”, get used to hearing it more with this campaign!
Why is this important?
It shows we care. Plain and simple. There’s no shaming other father’s who may not have the time to spend with their kids because of life, work, family, etc. It’s time to celebrate Dads this Father’s Day. For reals.
I asked Care.com contributor, John Deyto (father of 2), his take on the message:
8BD: I love the message of “Dad’s don’t babysit”. How do you think the message will impact people when they watch the video and hear the message?
JD: I think, and hope, that people will realize that dads are equal parenting partners and should be treated as such. You would never ask a mom if she was babysitting her kids, so why is it acceptable for people to ask dads? Dads can and do the same duties and responsibilities as moms from changing diapers to daycare drop-off. In fact, over the past five years, the percentage of men managing the child care hiring process on Care.com has more than doubled [from under 10% to over 20%]. Parenting is parenting, whether you’re a mom or a dad.
Have you done any market research on how this video has impacted viewers as of mid-June 2016? How has the response been?
JD: Since sharing the Care.com Father’s video this week, we’ve already seen that it’s resonating with people. We’re hearing from both moms and dads that they not only agree with the message, but they’re also sharing stories about dads receiving accolades for doing everyday parenting responsibilities. For example, one mom shared that her first reaction is to feel miffed when they receive these compliments, but “it’s like patting a grown man on the head and saying good boy for doing something so basic and fair”. We’re thrilled that our message has been striking a chord with families and that ultimately, we’ll help shift the way society views dads and their parenting abilities.
8BD: What would you tell non-involved fathers out there? In your own words, why are Dad’s important?
JD: Just because a father is not involved in their child’s life does not mean he doesn’t want to be. According to our a new Dads@Work Survey from Care@Work, the Care.com division helping companies support their working families, more than half of working dads (57%) feel they don’t spend enough time with their children during the week, and 87% want to be more involved with the family’s daily routine. So, for those dads that are not involved, but want to be, don’t be afraid to speak up and ask employers for more gender-neural, family-friendly policies. In fact, the Dads@Work Survey found that nearly half of working dads (48%) feel their employers don’t do enough to support working parents and 64% feel their company/colleagues treat moms and dads differently, offering new moms more leniency and benefits. Dads are just as important as moms and deserve to be given the same opportunity to be there for their children and involved in their lives.
8BD: How do you think Father’s Day will be valued by children who are cared for by two female parents? Conversely, how would Father’s Day be celebrated by male parents? I hope I’m invited to those parties!
JD: Given the times of today, children are exposed to all different types of family makeups. Children can have two moms, two dads, one of each or sometimes only one parent. But no matter what the family looks like, every parent deserves to be recognized and celebrated. When and how they determine to celebrate is a completely individual decision.
8BD: Who do you think should be responsible for leading the charge in this Dad “movement”? Who would you like to see lead the charge?
JD: I don’t think it should be any one person or group leading the charge on this Dad movement. In order for real change to happen, everyone needs to step up – moms, dads, employers, and the government. President Obama just mentioned in his speech yesterday at the White House Summit on the United State of Women that “we need to change the attitude that congratulates men for changing a diaper.” Everyone has a hand to play in changing the way we view dads.
JD: Dads can support the message and help get rid of these faux pas for good by challenging others when put in these types of situations. The next time you’re given the “Father of the Year Award” for doing something as simple as taking your kid to the park, use it as teaching opportunity to show that just like moms, dads are parents too. Let’s show them how we, as fathers, #parentlikeadad.