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Dadvertising: Great Fathers and Big Feels From Angel Soft

Dadvertising: Great Fathers and Big Feels From Angel Soft
3 months ago

Dadvertising: Great Fathers and Big Feels From Angel Soft

Have you ever gotten a case of the feels while watching a toilet paper commercial? Angel Soft’s new commercials want just that – and feature dads prominently in the mix.

Angel Soft, a Georgia-Pacific brand, partnered with Deutsch to drop the toilet-paper-typical “your fingers won’t break through this one” sentiment and instead use the tagline, “Be soft. Be strong.” Emotions. Character. Agency. Frankly, people have never had a product they use on their winkers be so emotionally supportive.

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