Have you caught the “Dancing Dads” Honey Nut Cheerios spot? It’s the dancing dad commercial we all wanted last year when General Mills and Saatchi & Saatchi put out the fatherless “Dancing Families” spot.

But when you got it you got it, and “Dancing Dads” got it.

The weird thing about the spot is that it looks like it was released on the Cheerios YouTube channel on September 21, 2016 and started airing on television around that time, but in all my television watching, I hadn’t seen it until mid-February.

Totally embarrassing, since I’m usually the guy on top of these things.

Have you been seeing this commercial on television? Why didn’t you tell me about it?