I’ve been calling out dad-bias in commercials for years now, and really wanted to put the nail in the coffin. So I watched, noted and rated 140 commercials in 2013 that featured fathers as main characters. And if I was looking for a fight…man, I couldn’t have done it at a worse time. There, I said it.
A popular conversation among dad bloggers is the treatment of fathers in the media, specifically, dads in commercials. Dad bloggers often sit around in their secret online societies and discuss exactly how bad dads look in commercials. Most of the time, you’ll hear a resounding “fathers are made to look like idiots!” And being a guy who’s flamed many a brand that poked fun at dads (and also congratulated a couple), I wanted to really commit time and effort into seeing exactly how many commercials I could find that treated dads poorly. I really wanted to hold up my list of commercials to the world and say “SEE?! Look at how commercials treat dads! We should riot!”
And then my results actually surprised me.
There’s been a lot of superhero dad action as of late.
There’s this solider who came home to surprise his son dressed as Spider-Man, the always fun-loving BatDad, Lambo BatDad pulled over on the way to a children’s hospital, YABD (yet another BatDad) with BatKid who saved San Francisco that one time, this TrollDad who stood outside on his doorstep every morning for a year waving to his son’s bus, and the ever so popular I know a good dad when I see one dad.
Now, those are just a few of the dads out there that are sharing some superhero awesomeness with their kids. So what could possibly tingle our Spidey-Sense again?
Oh sure, the cartoons that your child watches seem okay. They seem educational. They teach our little ones about emotions by showing them a funny character in all sorts of mayhem. But did you know that some of your child’s favorite shows are harboring big secrets?
It’s true! The networks would never come right out and say this, but I have it on good authority that the cartoons our kids watch – such as Caillou, Curious George and Max & Ruby – have very grim beginnings and ultimately, ends. Murders, wars, kids living in squalor – those are just some of the situations you’re not being told about when your child watches these cartoons.
But I, dear readers, will give you the scoop. The truth wants to be free.
One of the best parts of being a this-generation parent is doing nerdy stuff with your kids. And it’s just a bonus when you get to nerd-out with your kids while revisiting an old summer camp craft.
The most awesome of all summer-camp-crafts-turned-nerd-craft has to be Perler beads. These things basically look like pixels, so you know where I’m going with this (also, you saw the header image and you, dear readers, are not stupid).
Perler beads give you the opportunity to revisit some super-rad 8-bit classics while doing crafts with your kids. I’ll show you how to make a simple goomba from Super Mario Bros. 1 that you can stick on the fridge or wall. And just think – if you get the hang of this, you can create your own retro video game scene on your kid’s wall and be the envy of…well…me, at least.
I know you’re only four, and I know that you can’t read. I know that I haven’t let you on my computer much, and I’m sorry. Because what I’m about to tell you is of utmost importance: it’s high time you learned Microsoft Excel.
A lot of people think that Excel is simply a tool for boring suits to map out data. Well, son, that’s partially true. But Excel is exciting and Excel can be pretty rock and roll if you trust Excel.
I’ve got a book on pivot tables that we can start reading together before bed. It’s not exactly Shel Silversteen, but I do consider it no coincidence that both the cover of The Giving Tree and the Microsoft Excel icon are both resplendently green.
It’s not a rare thing to see athletes father-up and put family ahead of their careers. But some athletes are also having very private battles in very public arenas concerning their kids. This is the intersection of dad and athlete: where work-life balance is always in the spotlight.
Recently, there have been a lot of interesting sports stories including the likes of golfer Hunter Mahan, the NBA’s Dwayne Wade, the MLB’s Joe Mauer and the NFL’s Adrian Peterson – and, of course many more than we could cover.
Who’s taking official paternity leave? Who’s banned from saying anything about their ex on Twitter? Who left a tournament to be with their wife during labor?
Clorox underestimated the power of dads and lost the battle in the span of less than 24 hours. They initially dealt a blow to new dads, saying that they lack “the judgment and fine motor skills to execute well.”
The line came from an article – now pulled from the Clorox site – called “6 Mistakes New Dads Make” (Cached by Google).
While many brands are jumping on the dadvertising wagon and releasing pro-father material aimed to encourage and involve new fathers, Clorox is caught in the age-old game of marketing household products to new moms by bashing their husbands.
I’m nerdy. And I’m a hoarder. This was bad enough news for my wife, who made the mistake of telling me when we met that she had a box of old Nintendo and Super Nintendo games in her parents’ garage. Most of them corroded beyond repair, I still kept them. She may not know this fact.
But my nerd hoarding is worse news for my son. Now, most nerds love to share their wares with their children; true, no one’s teaching their kids to read with collectible comics, nor are they donning their potty-training toddlers in “rare” shirts they picked up at Comic-Con. But many nerdy dads are more than happy to peel off a page of video game themed stickers they got somewhere, or make their kid the envy of his class by passing along a Super Mario Bros. rubber bracelet to them or a Nintendo hat. Not this guy.