In case you don’t have your ear to the streets, (and why would you, it’s filthy) you might not know about a new trend: the “dad bod”.
In short, the dad bod is the body your dad’s got. you go check him out and tell him we said hello while you’re out. Don’t worry, we’ll wait.
You back? Okay cool. So the dad bod, as you saw, means you’re not cut anymore. You do some sit-ups and maybe run a little, but your youthful definition is gone. It’s cool, man. The ladies are into it. It’s socially acceptable. It’s in GQ, for crying out loud.
Hey, up front: this is a sponsored post. Though we’re going to talk about some typical 8BitDad dad commercial stuff, I’m letting you know that I was compensated by the Swiffer folks with money and product to talk about their #SwifferDad campaign. Opinions, as always, are all mine.
You know the Swiffer commercials: a green box shows up on someone’s front porch, and suddenly the family enjoys cleaning. But what you might not have noticed is that Swiffer commercials have been really kind to fathers.
With the new “Swiffer Dad” campaign (HASHTAG!), P&G really put their money behind dads, even enlisting some dad bloggers for their commercials. Seem legit, right?
Now that a bunch of businessmen are raising families while their wives concuss themselves against the glass ceiling, the living room is the new boardroom.
Nothing says “I’m bringing us out of the emotional recession of raising babies” like standard operating procedure and business jargon in the home. These are 10 dick businessman things you can say to your young kids if you intend to run your home the way you ran your Fortune 500 company (And yes, we’re all aware you were at a Fortune 500 company back in like, 1988, Chad).
If you want to make sure your family unit is a sustainable business model, you need a standard operating procedure. And this list is a damn good starting point.
Video games have evolved at breakneck speed since their mass appeal took off in the 1970s. We’ve gone from arcades and home consoles to handhelds and cellphones in a short matter of time. We’ve moved away from big boxy cartridges, and can now download thousands of games straight to our consoles.
Obviously, some old school video game stuff is no longer around. Did you have any of these?
Our modern connectivity is a marvelous thing, and never more marvelous than when it’s connecting a father with his child.
And BTW, if you don’t want your noodle baked, then stop reading. Things are about to get cranked up to 11 on the future scale.
How crazy could connectivity get, right? How about a dad watching his baby’s birth through a VR headset? How about dads feeling their unborn children kicking through a smartwatch?
IS YOUR BRAIN MELTY YET?
Every father has that “aha” moment. It’s not a great one, but it binds fathers rich and poor, in big and small cities across the country: the moment of “aha – there is no diaper changing station in the men’s room.”
This is usually followed by the second “aha” moment: “aha – I’ve got to change my baby on the floor of a bathroom stall.”
Dad blogger Scotty Schrier has a solution in the form of an interactive map of dad-friendly local changing stations at Dads Who Change Diapers. You can help other dads by adding a location to Scotty’s map when you find a changing station in the wild. And please do, because crowd-sourced stuff like this needs all the help it can get.
Fathers have only recently felt included in public conversations about parenthood. And while products and services have also made moves to include fathers in their branding, one is still behind the times: Amazon Mom.
The Amazon Mom service focuses on the obvious: prenatal, baby and toddler products, including discount subscriptions to diapers and wipes. But with the rise in involved fathers from across the spectrum, stay-at-home dads, work-at-home dads, gay dads and even just dads that do the family’s shopping want to know if Amazon acknowledges dad as part of the family, and have taken to Twitter with the hashtag #AmazonFamilyUS to make a point.
And thus far, Amazon has ignored it.
I walked over-encumbered, bags slung over both shoulders, into the lobby of the Park Central San Francisco Hotel. I’d been driving all day, and frankly, wasn’t in the mood to talk about men, fathers and families. I wasn’t ready to talk about dads in the workplace. I was ready to lay on a bed and zone out.
Then I saw fellow blogger, friend and my cohost for Nerds, Geeks, Dads, Art Eddy. I’d known him for four years and only met him face-to-face once in New York for a 2012 roundtable on fatherhood with former NFL quarterback, Doug Flutie. I remembered how great it was meeting other bloggers on that trip. How, despite the fact that a former pro quarterback stood among us, we formed circles and talked to the other bloggers – our real role models – a bunch of dads whose successes aren’t counted in touchdowns, but in hugs and kisses from our kids.
Flashforward to Friday night of the Dad 2.0 Summit, where Art Eddy, Ryan E. Hamilton, Patrick Quinn (Life of Dad), Jeff Bogle (Out With the Kids), Chris Routly (Daddy Doctrines), Lorne Jaffe (Raising Sienna) and I trounced each other in Mortal Kombat running on a laptop hooked up to the hotel room TV.
It’s fairly safe to say that my first Dad 2.0 Summit was kind of a big deal for me.