Fathers have only recently felt included in public conversations about parenthood. And while products and services have also made moves to include fathers in their branding, one is still behind the times: Amazon Mom.
The Amazon Mom service focuses on the obvious: prenatal, baby and toddler products, including discount subscriptions to diapers and wipes. But with the rise in involved fathers from across the spectrum, stay-at-home dads, work-at-home dads, gay dads and even just dads that do the family’s shopping want to know if Amazon acknowledges dad as part of the family, and have taken to Twitter with the hashtag #AmazonFamilyUS to make a point.
And thus far, Amazon has ignored it.
I walked over-encumbered, bags slung over both shoulders, into the lobby of the Park Central San Francisco Hotel. I’d been driving all day, and frankly, wasn’t in the mood to talk about men, fathers and families. I wasn’t ready to talk about dads in the workplace. I was ready to lay on a bed and zone out.
Then I saw fellow blogger, friend and my cohost for Nerds, Geeks, Dads, Art Eddy. I’d known him for four years and only met him face-to-face once in New York for a 2012 roundtable on fatherhood with former NFL quarterback, Doug Flutie. I remembered how great it was meeting other bloggers on that trip. How, despite the fact that a former pro quarterback stood among us, we formed circles and talked to the other bloggers – our real role models – a bunch of dads whose successes aren’t counted in touchdowns, but in hugs and kisses from our kids.
Flashforward to Friday night of the Dad 2.0 Summit, where Art Eddy, Ryan E. Hamilton, Patrick Quinn (Life of Dad), Jeff Bogle (Out With the Kids), Chris Routly (Daddy Doctrines), Lorne Jaffe (Raising Sienna) and I trounced each other in Mortal Kombat running on a laptop hooked up to the hotel room TV.
It’s fairly safe to say that my first Dad 2.0 Summit was kind of a big deal for me.
Leading up to the Big Game, I covered three key brands that came out ahead of the game with dad-focused commercials, and then gave a breakdown of why it’s good money to invest in dad during Super Bowl XLIX. Now that the game’s over, it’s time to take a look back at how dad did.
Spoiler alert: Dad covered the spread at Super Bowl XLIX.
We saw a good showing of dad-focused commercials in Super Bowl XLVIII, so it was no surprise to see more this year. But it seemed like the emotions were cranked up just a bit, and that’s not a bad thing.
Sure, there’s a “Big Game” on, but a lot of people just watch the Super Bowl for the commercials. And as I recently mentioned, Toyota, Nissan and Dove Men+Care have crafted spots about fathers. But why?
You might think – why fathers? Why now? But brands and agencies are keen to one simple fact: dad is a consumer.
Did you decide to get a computer for your at-home personal use? Maybe you want to check the stocks at home, get some news headlines, and maybe – but probably not – have a little fun with your family on the internet?
But whoa! Don’t just dive right in and try it yourself. The Internet is a crazy place full of bits and bytes, and you need to know how to call them up, or you’ll be lost. We’ve pulled together some helpful videos for you to watch with your family to get you ready for your own home computer.
Inevitably, brands hone in on men come Super Bowl time. Fathers have always found their way into the commercials, but the imagery is evolving. Some brands are banking on the image of emotional, loving fathers in their ads to boost their brands. Are we finally admitting that it’s good to be an emotional, loving, caring father? I hope so.
Three brands in particular are investing heavily in dads leading up to The Big Game: Toyota, Nissan and Dove Men+Care. Their father-centric commercials are wonderful reminders that fathers matter and are worth the hefty pricetag for a Super Bowl spot.
If you could only know what the dads in stock photos were saying, you would be shocked an appalled.
Well, you’re lucky because 8BitDad was at CES and we got this new photo-translator that will extract the conversations right out of a photo and print them onto it. Look, we don’t understand how it works, but it works.
Most dads love playing with their kids’ toys – especially their musical instruments. Whether dad’s making music with his kids, on his kids, or just with their toys, there are a ton of totally adorbz and LOL-worthy videos out there to enjoy.
Most recently, custom guitar maker Frank Pasquale posted a video of he and a friend doing some Slayer on First Act instruments:
And the world of pink instruments will never be the same.