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Parents in the School Pick-up Line: We All Hate it Too, Get the F**k in Line
4 years ago

Parents in the School Pick-up Line: We All Hate it Too, Get the F**k in Line

By  •  Blog

Dear every other parent in the drop-off / pick-up line at school tomorrow,

I know that school just started. I know that it’s an exciting time for you and for your small child. But please, please, pretty fucking please, stay in your line. I know it’s tough…I’m sympathetic to your pain. I’m in line too.

Thing is, we’re all in line. So get your ass where it needs to be and inch forward like everyone else. Thumbs up emoji.

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I Feel Guilt: I Can’t Draw My Son a Daily Picture for His School Lunch
5 years ago

I Feel Guilt: I Can’t Draw My Son a Daily Picture for His School Lunch

By  •  Blog

Can't Even Lunch Note

This is admittedly weird: I feel actual guilt over the fact that I can’t draw my son a daily picture for his lunch. What?

I totally do. But I’m here to say that I’m becoming okay with it. And if you’re struggling with a similar emotion, I want you to feel okay and that your ability as a dad isn’t being judged because you aren’t drawing Superman for your kid every day.

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International Dadvertising: German Retailer Hornbach Goes Goth for Back-to-School
5 years ago

International Dadvertising: German Retailer Hornbach Goes Goth for Back-to-School

Dadvertising Hornbach

I don’t know much about Germany, but I do know about dad commercials and back-to-school. The rest, I Google.

German retailer Hornbach paired with equally-German agency Heimat Berlin to create both a back-to-school and a DIY project ad for the hardware retailer. The result is awesomely gothic.

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Five Things My Special Little Snowflake Needs for Back-to-School
5 years ago

Five Things My Special Little Snowflake Needs for Back-to-School

Back-to-School

Kids are back to school, and – duh – they all need braindead stuff like a backpack, notebooks and pencils. But my kid is special, see. My kid is a snowflake. He’s got pencils, but he needs pizzazz.

So naturally, I’ve compiled a list of the top five things (there’s more, dudes, but attention span) that my special little snowflake needs for back-to-school time. Your kid probably doesn’t need them because I’ve seen your kid. He’s okay, but he’s all boogery and I can tell from the look in his eye that he’s not a go-getter. You want a go-getter? Dude, you can’t handle a go-getter if you even hesitated answering for a fraction of a second. This list isn’t for you, Mr. Mediocre.

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Poll: More Than Half of Dads Pack School Lunches
7 years ago

Poll: More Than Half of Dads Pack School Lunches

By  •  News

Dad Hooked You Up

A majority of men make school lunches regularly for their children. Moreso than moms, says a recent online poll.

The Back-to-School themed shopping study, by Harris Interactive, was commissioned by Coupons.com. From July 20-24, they polled 2,208 adults living in the U.S. – including both moms and dads.

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