Success comes nine months after dad bloggers Voltron’d together to lay pressure on Amazon to change its baby-stuff program, “Amazon Mom“, to “Amazon Family“!
The back story: As early as 2010, dad blogger Oren Miller wrote about Amazon Mom on his site, A Blogger and a Father. Another dad, Chris Routly, wrote about the Amazon Mom problem on his site, Daddy Doctrines in 2012. Somewhere along the line, a dude named Jeffrey Harrington started a Change.org petition about the same issue. When Oren Miller passed in late February of this year, dad bloggers not only renewed their efforts, but went ten-fold to honor their friend. You can read our article on the matter here.
Fathers have only recently felt included in public conversations about parenthood. And while products and services have also made moves to include fathers in their branding, one is still behind the times: Amazon Mom.
The Amazon Mom service focuses on the obvious: prenatal, baby and toddler products, including discount subscriptions to diapers and wipes. But with the rise in involved fathers from across the spectrum, stay-at-home dads, work-at-home dads, gay dads and even just dads that do the family’s shopping want to know if Amazon acknowledges dad as part of the family, and have taken to Twitter with the hashtag #AmazonFamilyUS to make a point.
And thus far, Amazon has ignored it.
I walked over-encumbered, bags slung over both shoulders, into the lobby of the Park Central San Francisco Hotel. I’d been driving all day, and frankly, wasn’t in the mood to talk about men, fathers and families. I wasn’t ready to talk about dads in the workplace. I was ready to lay on a bed and zone out.
Then I saw fellow blogger, friend and my cohost for Nerds, Geeks, Dads, Art Eddy. I’d known him for four years and only met him face-to-face once in New York for a 2012 roundtable on fatherhood with former NFL quarterback, Doug Flutie. I remembered how great it was meeting other bloggers on that trip. How, despite the fact that a former pro quarterback stood among us, we formed circles and talked to the other bloggers – our real role models – a bunch of dads whose successes aren’t counted in touchdowns, but in hugs and kisses from our kids.
Flashforward to Friday night of the Dad 2.0 Summit, where Art Eddy, Ryan E. Hamilton, Patrick Quinn (Life of Dad), Jeff Bogle (Out With the Kids), Chris Routly (Daddy Doctrines), Lorne Jaffe (Raising Sienna) and I trounced each other in Mortal Kombat running on a laptop hooked up to the hotel room TV.
It’s fairly safe to say that my first Dad 2.0 Summit was kind of a big deal for me.
I was in Hawaii, vacationing with my family. Well, I was actually upstairs in my hotel room working while my family was downstairs on the beach. And clicking around the Facebook group I share with nearly 800 dad bloggers, I saw Oren’s June 3rd post titled “Cancer“.
In it, you can imagine what A Blogger and a Father author Oren Miller described; his fear, his clarity. His future – what he suspects, and what has been suspected of him. But he also described a scene that was too familiar: in 2010, his family was vacationing at a beach, and while everyone had fun, he was preoccupied with work. I read that between browser tabs…of work. From time to time, my wife would text me from down at the beach, asking if I was “anywhere close to done.”
Long story short: Philips knows for a fact that fathers don’t care about their babies. Also, Philips has money. Lots. You don’t. Checkmate.
Philips also doesn’t believe in fathers as parents. The story starts with a dude named Oren Miller. You might know him from his site, A Blogger and a Father. Oren was poking around the internet one day looking for hair clippers for kids, and unearthed Philips’ ugly opinion of dads. And being that us fathers have to stand together to defeat exclusion, Oren and I came together like Voltron to defeat Philips. It worked!
(It mostly didn’t work.)