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CC Chapman Versus Ragú: Is Ragú Father-Stupid or Father-Hating?
8 years ago

CC Chapman Versus Ragú: Is Ragú Father-Stupid or Father-Hating?

Last week, father-extraordinaire CC Chapman found himself embroiled in controversy – but it wasn’t with a person. Chapman was, technically, fighting with a pasta sauce. I originally intended on posting a story last week when this issue broke, but am glad I waited because the way this story is unfolding is interesting if you’re at all interested in the way companies are dealing with the “social” part of Social Media. And if you’re a father who loves pasta night around the house, well, you’ll want to take all this in.

Coincidentally, 8BitDad‘s been on fire lately with stories about advertising, bad brands, good brands and the deployment of commercials around those brands. Here’s another brand for the list – Ragú. And what we’re wrestling with right now is whether Ragú is father-stupid or father-hating. Hint: the answer’s easy, but still deserves way more reading than you’d like to do on a Tuesday.

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