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Shout-Out to General Mills: the Cheerios Dancing Dads Commercial
8 months ago

Shout-Out to General Mills: the Cheerios Dancing Dads Commercial

Have you caught the “Dancing Dads” Honey Nut Cheerios spot? It’s the dancing dad commercial we all wanted last year when General Mills and Saatchi & Saatchi put out the fatherless “Dancing Families” spot.

But when you got it you got it, and “Dancing Dads” got it.

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The Hack That Will Win You the #CheerioChallenge
1 year ago

The Hack That Will Win You the #CheerioChallenge

The internet is aflame with the Cheerio Challenge, a game where dads have been stacking Cheerios on their sleeping babies’ heads. There’s a zero percent change you haven’t seen this, because the story’s been covered by The Huffington Post, The TODAY Show, Buzzfeed, Mashable, and it’s appeared on Facebook‘s trending stories.

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Good Dadvertising: Peanut Butter Cheerios Show ‘How To Dad’
3 years ago

Good Dadvertising: Peanut Butter Cheerios Show ‘How To Dad’

By  •  News

Peanut Butter Cheerios

General Mills Canada knocked one out of the park with their commercial for Peanut Butter Cheerios that started airing this week.

In the commercial titled “#HowToDad” by Toronto agency Tribal Worldwide, we see a dad. Owning it. Hard. Hashtag. Et cetera.

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Dadvertising: Super Bowl XLVIII Round-Up
4 years ago

Dadvertising: Super Bowl XLVIII Round-Up

Super Bowl XLVIII Round-up

It’s possible that the tears welling up in my eyes during Super Bowl XLVIII’s commercial breaks were from someone cutting onions for game day guacamole. But I think – just maybe – a couple of tear-jerking moments came from dads in commercials.

At a rate of $4.5 million for a 30-second spot, brands had the blink of an eye to impact their captive audience. How’d they fare?

By my watch, the good outweighed the bad.

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