Success comes nine months after dad bloggers Voltron’d together to lay pressure on Amazon to change its baby-stuff program, “Amazon Mom“, to “Amazon Family“!
The back story: As early as 2010, dad blogger Oren Miller wrote about Amazon Mom on his site, A Blogger and a Father. Another dad, Chris Routly, wrote about the Amazon Mom problem on his site, Daddy Doctrines in 2012. Somewhere along the line, a dude named Jeffrey Harrington started a Change.org petition about the same issue. When Oren Miller passed in late February of this year, dad bloggers not only renewed their efforts, but went ten-fold to honor their friend. You can read our article on the matter here.
Fathers have only recently felt included in public conversations about parenthood. And while products and services have also made moves to include fathers in their branding, one is still behind the times: Amazon Mom.
The Amazon Mom service focuses on the obvious: prenatal, baby and toddler products, including discount subscriptions to diapers and wipes. But with the rise in involved fathers from across the spectrum, stay-at-home dads, work-at-home dads, gay dads and even just dads that do the family’s shopping want to know if Amazon acknowledges dad as part of the family, and have taken to Twitter with the hashtag #AmazonFamilyUS to make a point.
And thus far, Amazon has ignored it.