After engaging with fathers and pledging to care for the other half of the parenting equation, Huggies continues to push their “Huggies Mommy Answers” with largely-good commercials, but the same narrow, single-minded mom focus.
Dads, do you have questions about raising your kids? Where do you go? Who do you ask? Unfortunately, you’re not in Huggies’ demographic, so it’s not their problem. Go ask a buddy.
The Super Bowl, widely regarded as a yearly who’s-who of commercials, proved once again that fathers have a couple of things to piss and moan about in the “dadvertising” world, but that little-by-little, dads are being imagined better. This year, we saw seven major commercials featuring a father in a main role. The result shows an across-the-spectrum image of fathers. This, actually, is a win for dads, believe it or not.
Here, we’ll take a look at the commercials with an honest approach, attempting to let slide what truly doesn’t matter, and getting worked up over all of the right things.
Even if you’re still sucking down leftover Halloween candy and thinking about who’s sitting next to who on Thanksgiving, the retail machine is onto its next big thing. Tis the season for retailers to make dads look like incompetent fools and walking wallets. Sears is more than happy to step up and give it a go with their commercial “Holiday Baby”.
In the 30-second spot, dad’s checking out a no-doubt incredible drill while ignoring his child. And you just won’t believe what happens next! Okay, you will.
Mommyish writer Eve Vawter kicked off the Christmas season swinging at British grocery chain Asda. Vawter did such a spectacular job cutting into Asda’s mom-focused ad that we won’t have to!
Asda’s ad, titled “Behind Every Great Christmas There’s Mum,” illustrates the image of what I’m sure both men’s and women’s rights activists (and, uh, regular father-type dudes like us) dislike: the unthanked mom carrying the weight of the world on her shoulders while the rest of the family ignores her as if she’s a domestic robot. Meanwhile, dad’s busy eating, making a mess, or ignoring the kids.
I have been an Apple user for 27 years. I was 5 when I started on my first personal computer, the Apple IIe. But that didn’t stop me from loving the new Google Nexus 7 commercial that I caught during the recent XXX Olympic coverage. Admittedly, I thought this was an iPad 3 commercial when I noticed the whimsical, airy background music in part with the late 30s (ish), grizzly hipster dad wearing plaid. I was like, “Oh, great. How are they going to f*ck this one up.”
See, as a full-time geek, I’m not a fan of the more recent Apple commercials – starting with the “If you don’t have an iPhone, you don’t have an iPhone.” spot. They’re arrogant, elitist and douchey. I cringe every time I see one.
Google is coming up Milhouse at every turn with their advertisements. I love them. So much. However, not enough to disrupt my Apple flow. But I will give them major props starting with the Dear Sophie Chrome commercial of 2011 and the “New Dad” commercial. That “New Dad” one is simply fantastic.
Let’s pretend you’re one of the most-known names in the meat industry. Let’s pretend your number-one selling product is hot dogs. Now, I’ve got no real demographics in front of me, but wouldn’t you want brand loyalty from men? So now, just for funsies, let’s just assume that fathers are men too. Using all this logic, wouldn’t a company like Oscar Mayer want to play friendly with fathers?
They should want to. But they’re not. And fathers, you should be mad. Your friend is stabbing you in the back. And as a coup de grâce, Oscar Mayer even jabs at father bloggers too.
Oscar Mayer’s new suite of commercials is so toxic for fathers that it’s making me rethink grilling season.
While watching the NCAA this year, many viewers used the commercial breaks to run to the bathroom, update their brackets and throw another batch of jalapeño poppers in the oven (or fryer). Bob Cook, on the other hand, watched the commercials. That’s when he saw the one for Transamerica. You know, the one that suggests that if dad’s dead, everyone’s better off.
This commercial’s been floating around since the Oscars, but we let it go just to create a false sense of security. But, it’s been long enough, and Hyundai had its fun. Time to die.
Hyundai, your Azera commercial “Modern Life” does not depict modern life at all, propagates the untruth that fathers are incapable parents and cooks, and is insulting to mothers. So shame on you.