Ad agencies, marketing wizards and social media moguls – listen up. We like to talk about good and bad “dadvertising” here, and we think we’ve got a commercial here that fits one and a half of those adjectives. While mostly good, a little digging reveals something we’re glad didn’t make it to television. We’re mostly happy – and in the world of dadvertising, that may just be good enough this time around.
Trey Burley, aka Daddy Mojo, originally turned me onto this now-not-so-new Tide commercial featuring a smart-sounding stay-at-home-dad. We love seeing brands celebrate fathers, so we asked the Tide overlords at Procter & Gamble about this push for dads. After a month of back-and-forth, I finally got hooked up with the right people, and wanted to share some of their sentiments with you 8Biteers.
First, let’s check out the commercial, after the hop.
Hot on the heels of our roasting of Yoplait for their dumbed-down “dad-friendly” commercial, we’ve got another mention for the “bad list” of dad-brands.
If you’ve got any time to relax and take in some television, no doubt you’re going to see some infomercials. So, for some people, they flipped on the tube this last weekend and saw an infomercial for the “Forever Lazy” – a set of pajamas aimed at, well, we don’t know. But it’s not aimed at self-respecting dads.
I don’t know how long Yoplait’s commercial for Go-Gurt has been around – not long enough, evidently – to be up on YouTube. The commercial features a put-together-looking dad making lunch for his kid. Signs around the kitchen let dad know to include Go-Gurt in his kid’s lunch. Finally, arrows in the fridge point directly to it, and the dad smiles, grabs a Go-Gurt and hands his lunch to his kid. The kid asks if dad remembered the Go-Gurt and dad pulls a Napoleon Dynamite and says something like “of course…duh.” Then you’re slapped across the face with their tagline: “Dads who get it, get Go-Gurt.”
Oh…do we? Could it be – fathers actually getting a positive representation in a commercial?