After engaging with fathers and pledging to care for the other half of the parenting equation, Huggies continues to push their “Huggies Mommy Answers” with largely-good commercials, but the same narrow, single-minded mom focus.
Dads, do you have questions about raising your kids? Where do you go? Who do you ask? Unfortunately, you’re not in Huggies’ demographic, so it’s not their problem. Go ask a buddy.
Good dadvertising includes fathers in their natural roles without the brand explicitly pointing out that you’re watching a dad that is made better by the advertised product. That’s why the Dove Men+Care “Real Moments” campaign has been a great tent pole in the circus of NCAA March Madness beer advertising.
Starring NBA all-star Dwayne Wade and ESPN college basketball analyst Jay Bilas, the commercials show day-to-day moments of parenthood, told by these two dads.