I walked over-encumbered, bags slung over both shoulders, into the lobby of the Park Central San Francisco Hotel. I’d been driving all day, and frankly, wasn’t in the mood to talk about men, fathers and families. I wasn’t ready to talk about dads in the workplace. I was ready to lay on a bed and zone out.
Then I saw fellow blogger, friend and my cohost for Nerds, Geeks, Dads, Art Eddy. I’d known him for four years and only met him face-to-face once in New York for a 2012 roundtable on fatherhood with former NFL quarterback, Doug Flutie. I remembered how great it was meeting other bloggers on that trip. How, despite the fact that a former pro quarterback stood among us, we formed circles and talked to the other bloggers – our real role models – a bunch of dads whose successes aren’t counted in touchdowns, but in hugs and kisses from our kids.
Flashforward to Friday night of the Dad 2.0 Summit, where Art Eddy, Ryan E. Hamilton, Patrick Quinn (Life of Dad), Jeff Bogle (Out With the Kids), Chris Routly (Daddy Doctrines), Lorne Jaffe (Raising Sienna) and I trounced each other in Mortal Kombat running on a laptop hooked up to the hotel room TV.
It’s fairly safe to say that my first Dad 2.0 Summit was kind of a big deal for me.
I’ve been calling out dad-bias in commercials for years now, and really wanted to put the nail in the coffin. So I watched, noted and rated 140 commercials in 2013 that featured fathers as main characters. And if I was looking for a fight…man, I couldn’t have done it at a worse time. There, I said it.
A popular conversation among dad bloggers is the treatment of fathers in the media, specifically, dads in commercials. Dad bloggers often sit around in their secret online societies and discuss exactly how bad dads look in commercials. Most of the time, you’ll hear a resounding “fathers are made to look like idiots!” And being a guy who’s flamed many a brand that poked fun at dads (and also congratulated a couple), I wanted to really commit time and effort into seeing exactly how many commercials I could find that treated dads poorly. I really wanted to hold up my list of commercials to the world and say “SEE?! Look at how commercials treat dads! We should riot!”
And then my results actually surprised me.
Managing Editor of PRWeek US Gideon Fidelzeid knows how to throw a party. He invited a bunch of industry leaders (I love that term) to New