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dadvertising

Shout-Out to General Mills: the Cheerios Dancing Dads Commercial
7 months ago

Shout-Out to General Mills: the Cheerios Dancing Dads Commercial

Have you caught the “Dancing Dads” Honey Nut Cheerios spot? It’s the dancing dad commercial we all wanted last year when General Mills and Saatchi & Saatchi put out the fatherless “Dancing Families” spot.

But when you got it you got it, and “Dancing Dads” got it.

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Dadvertising: Great Fathers and Big Feels From Angel Soft
8 months ago

Dadvertising: Great Fathers and Big Feels From Angel Soft

Have you ever gotten a case of the feels while watching a toilet paper commercial? Angel Soft’s new commercials want just that – and feature dads prominently in the mix.

Angel Soft, a Georgia-Pacific brand, partnered with Deutsch to drop the toilet-paper-typical “your fingers won’t break through this one” sentiment and instead use the tagline, “Be soft. Be strong.” Emotions. Character. Agency. Frankly, people have never had a product they use on their winkers be so emotionally supportive.

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Dadvertising: Zillow Continues to Show Awesome Dads with “Gunnar’s Home”
2 years ago

Dadvertising: Zillow Continues to Show Awesome Dads with “Gunnar’s Home”

By  •  News

The new normal is that brands are showing fathers as competent, caring, emotional and intelligent. They’re part of the family unit, no longer relegated to the hungry animal blasting in the door from work, ready to eat, have a beer and tune out. The image of fathers in commercials has matured (we won!), and because of it, commercial dads are cooking, cleaning and raising kids. It’s great.

One of the brands that’s consistently put out great dadvertising — Zillow — is back again. The real estate website has a spot on TV right now called “Gunnar’s Home”, and it tackles a non-traditional household with grace and respect.

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Swiffer Brand Continues Focus on Dads with ‘Swiffer Dad’ Campaign
2 years ago

Swiffer Brand Continues Focus on Dads with ‘Swiffer Dad’ Campaign

Hey, up front: this is a sponsored post. Though we’re going to talk about some typical 8BitDad dad commercial stuff, I’m letting you know that I was compensated by the Swiffer folks with money and product to talk about their #SwifferDad campaign. Opinions, as always, are all mine.

You know the Swiffer commercials: a green box shows up on someone’s front porch, and suddenly the family enjoys cleaning. But what you might not have noticed is that Swiffer commercials have been really kind to fathers.

With the new “Swiffer Dad” campaign (HASHTAG!), P&G really put their money behind dads, even enlisting some dad bloggers for their commercials. Seem legit, right?

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Super Bowl XLIX: Dads Cover the Spread in Commercials
3 years ago

Super Bowl XLIX: Dads Cover the Spread in Commercials

Super Bowl XLIX Toyota

Leading up to the Big Game, I covered three key brands that came out ahead of the game with dad-focused commercials, and then gave a breakdown of why it’s good money to invest in dad during Super Bowl XLIX. Now that the game’s over, it’s time to take a look back at how dad did.

Spoiler alert: Dad covered the spread at Super Bowl XLIX.

We saw a good showing of dad-focused commercials in Super Bowl XLVIII, so it was no surprise to see more this year. But it seemed like the emotions were cranked up just a bit, and that’s not a bad thing.

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Super Bowl XLIX: Why Are Advertisers Aiming for Dad?
3 years ago

Super Bowl XLIX: Why Are Advertisers Aiming for Dad?

Super Bowl Dads

Sure, there’s a “Big Game” on, but a lot of people just watch the Super Bowl for the commercials. And as I recently mentioned, Toyota, Nissan and Dove Men+Care have crafted spots about fathers. But why?

You might think – why fathers? Why now? But brands and agencies are keen to one simple fact: dad is a consumer.

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Toyota, Nissan, Dove Men+Care Banking on Dad for Super Bowl Campaigns
3 years ago

Toyota, Nissan, Dove Men+Care Banking on Dad for Super Bowl Campaigns

Pre-Super Bowl Dadvertising

Inevitably, brands hone in on men come Super Bowl time. Fathers have always found their way into the commercials, but the imagery is evolving. Some brands are banking on the image of emotional, loving fathers in their ads to boost their brands. Are we finally admitting that it’s good to be an emotional, loving, caring father? I hope so.

Three brands in particular are investing heavily in dads leading up to The Big Game: Toyota, Nissan and Dove Men+Care. Their father-centric commercials are wonderful reminders that fathers matter and are worth the hefty pricetag for a Super Bowl spot.

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International Dadvertising: German Retailer Hornbach Goes Goth for Back-to-School
3 years ago

International Dadvertising: German Retailer Hornbach Goes Goth for Back-to-School

Dadvertising Hornbach

I don’t know much about Germany, but I do know about dad commercials and back-to-school. The rest, I Google.

German retailer Hornbach paired with equally-German agency Heimat Berlin to create both a back-to-school and a DIY project ad for the hardware retailer. The result is awesomely gothic.

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