The Olympics have been on for a week now (really, only a week!), and even with all the hub-bub over tape delays, people are glued to their televisions at all hours to see the world compete in everything from archery to wrestling (there was no sport starting with a z, boo hoo). It got us wondering, as we always do elsewhere, how the Olympics would honor dads.
After all, there have got to be a whole lot of Olympians that were coached by fathers, carpooled to their practices by fathers, or at least bought equipment by fathers…right? So, that should translate into viewership and consumers – meaning dads watching the Olympics with their little hopefuls, watching all of the ads, saying “son and/or daughter – tomorrow, we’ll buy one of those products in the commercial.”
Well, we watched, and watched, and then watched some more. At times, we were watching two events picture-in-picture on television, while streaming another on our phone and another on our computer (and another on our laptop)! We sucked up almost everything the Olympics put out there, except for the really long bathroom break we took during equestrian jumping.
We found: the Olympics have definitely been sold to mom this time around, but dad hasn’t been completely forgotten. Really, there’s been one big offender that’s forgotten dads, but we saw it coming and expected it. We’ll explain.
I have been an Apple user for 27 years. I was 5 when I started on my first personal computer, the Apple IIe. But that didn’t stop me from loving the new Google Nexus 7 commercial that I caught during the recent XXX Olympic coverage. Admittedly, I thought this was an iPad 3 commercial when I noticed the whimsical, airy background music in part with the late 30s (ish), grizzly hipster dad wearing plaid. I was like, “Oh, great. How are they going to f*ck this one up.”
See, as a full-time geek, I’m not a fan of the more recent Apple commercials – starting with the “If you don’t have an iPhone, you don’t have an iPhone.” spot. They’re arrogant, elitist and douchey. I cringe every time I see one.
Google is coming up Milhouse at every turn with their advertisements. I love them. So much. However, not enough to disrupt my Apple flow. But I will give them major props starting with the Dear Sophie Chrome commercial of 2011 and the “New Dad” commercial. That “New Dad” one is simply fantastic.
So JCPenney done did it now. First, they get in trouble with an anti-gay mother’s group for hiring Ellen DeGeneres as a spokesperson (and not backing down). Now, JCPenney launches a Father’s Day ad featuring not one – but two dads. And the kicker is, those dads are gay. Like, gay for each other.
SRSLY, JCPenney, this is an awesome step in the right direction not just for dadvertising, but for advertising as a whole – and 8BitDad salutes you. See the full (uncropped, un8bit’d) ad after the jump.
Let’s pretend you’re one of the most-known names in the meat industry. Let’s pretend your number-one selling product is hot dogs. Now, I’ve got no real demographics in front of me, but wouldn’t you want brand loyalty from men? So now, just for funsies, let’s just assume that fathers are men too. Using all this logic, wouldn’t a company like Oscar Mayer want to play friendly with fathers?
They should want to. But they’re not. And fathers, you should be mad. Your friend is stabbing you in the back. And as a coup de grâce, Oscar Mayer even jabs at father bloggers too.
Oscar Mayer’s new suite of commercials is so toxic for fathers that it’s making me rethink grilling season.
While watching the NCAA this year, many viewers used the commercial breaks to run to the bathroom, update their brackets and throw another batch of jalapeño poppers in the oven (or fryer). Bob Cook, on the other hand, watched the commercials. That’s when he saw the one for Transamerica. You know, the one that suggests that if dad’s dead, everyone’s better off.
Remember the Great Huggies Dad-Diss of 2012? You know, the one where Huggies hired a team of awesome commercial-maker-types and created a series of commercials that reduced fathers to rubble? One portrayed a bunch of normal-looking, loving fathers with their babies, all lined up in a room, with the following smug female voiceover:
“To prove Huggies diapers can handle anything, we put them to the ultimate test: dads…alone with their babies…at naptime…after a very full feeding.” Blah blah blah, then “grab a dad and see for yourself…” blah blah blah.