Have you caught the “Dancing Dads” Honey Nut Cheerios spot? It’s the dancing dad commercial we all wanted last year when General Mills and Saatchi & Saatchi put out the fatherless “Dancing Families” spot.
But when you got it you got it, and “Dancing Dads” got it.
General Mills Canada knocked one out of the park with their commercial for Peanut Butter Cheerios that started airing this week.
In the commercial titled “#HowToDad” by Toronto agency Tribal Worldwide, we see a dad. Owning it. Hard. Hashtag. Et cetera.
It’s possible that the tears welling up in my eyes during Super Bowl XLVIII’s commercial breaks were from someone cutting onions for game day guacamole. But I think – just maybe – a couple of tear-jerking moments came from dads in commercials.
At a rate of $4.5 million for a 30-second spot, brands had the blink of an eye to impact their captive audience. How’d they fare?
By my watch, the good outweighed the bad.