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After Social Disaster, Huggies Apologizes to Fathers
7 years ago

After Social Disaster, Huggies Apologizes to Fathers

Remember the Great Huggies Dad-Diss of 2012? You know, the one where Huggies hired a team of awesome commercial-maker-types and created a series of commercials that reduced fathers to rubble? One portrayed a bunch of normal-looking, loving fathers with their babies, all lined up in a room, with the following smug female voiceover:

“To prove Huggies diapers can handle anything, we put them to the ultimate test: dads…alone with their babies…at naptime…after a very full feeding.” Blah blah blah, then “grab a dad and see for yourself…” blah blah blah.

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Fallout: Huggies – Truth In Advertising
7 years ago

Fallout: Huggies – Truth In Advertising

Some serious sh*t went flying onto Huggies’ wall yesterday. The fallout was in response to their latest “Dad Test” campaign, which was a series of 30 second commercials which transformed randomly photogenic dads into lab rats – or was I watching a preview for an Inception sequel?

Oh well, who needs to pay for focus groups when you have a free corporate Facebook page? When all else fails, use minigun.

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