Father’s day x2: I was really pleased when my favorite Dad blog 8BitDad broke the news (to me) about the upcoming JCPenney ad for Father’s Day featuring real life gay Dads as a center piece for their printed material. My wife and I are both strong believers in equality for alternative lifestyles (except for Obama Birthers, those people suck) and love it when we see a company not only go out on a limb (by selecting Ellen DeGeneres as their spokesperson) but then to stand 100% behind their decision and Ms. DeGeneres. So when we had a major purchase to make recently of all new linens as we went from a queen size to a king sized bed we agreed to go out of our way to shop at JCPenney and show support with our money.
So JCPenney done did it now. First, they get in trouble with an anti-gay mother’s group for hiring Ellen DeGeneres as a spokesperson (and not backing down). Now, JCPenney launches a Father’s Day ad featuring not one – but two dads. And the kicker is, those dads are gay. Like, gay for each other.
SRSLY, JCPenney, this is an awesome step in the right direction not just for dadvertising, but for advertising as a whole – and 8BitDad salutes you. See the full (uncropped, un8bit’d) ad after the jump.