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journal of consumer research

Reports That ‘Mr. Mom Is Dead’ Have Been Greatly Exaggerated
8 years ago

Reports That ‘Mr. Mom Is Dead’ Have Been Greatly Exaggerated

Mr. Mom Ain't Dead

So there’s this movie that ended up defining a generation of dads, called Mr. Mom. It glorified the buffoon father – one who was so entrenched in work that if he were required to spend any time at home with his own children, he’d end up covered in baby feces and lighting dinner on fire.

Begrudgingly, fathers yes deared through the image of the buffoon father for some years, then fought it. And all that happened in a really short timeframe. Now, evidently, the Mr. Mom image is dead. Just like that. Just. Like. That.

Sadly, though, it’s not as easy as saying that the image is dead – not even if The Wall Street Journal says it – which they sure did. And not even if The Huffington Post does a eulogy for it, which they did.

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Study: SAHDs Changing Image By Getting Loud
8 years ago

Study: SAHDs Changing Image By Getting Loud

By  •  News

Goldie Wilson Vanguard

As stay-at-home-dads become greater in numbers, make more purchases in the home, and spend more time with the kids, the question arises: how can stay-at-home-dads make themselves known and find greater acceptance?

They become a gender vanguard, obvi.

A press release by The University of Chicago Press attempts to point us in the right direction.

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