Consumer goods monolith Procter & Gamble gave some dads a rash in 2012 when they lathered the London Olympics in commercials thanking moms (and moms only) for their Olympic-level dedication to their kids. And for the Sochi Olympics, P&G’s ad wizards are massaging mom once again with their “Pick Them Back Up” commercial, an ode to the undying ability that moms have to, well, pick their little future athletes back up when they fall.
It would seem that the P&G machine has taken direction straight from their shampoo: Apply commercials to moms. Rinse, repeat.
Amidst the moms campaign hubbub, Procter & Gamble put out what the kids these days are calling a “short film” about Olympian Ryan Suter and his father, Bob Suter, who you might remember as one of them “Miracle on Ice” guys from the 1980 Olympic team. The 3-and-change-minute video, titled “Raising An Olympian: Ryan Suter” is a wonderful tribute to a son and father’s mutual love. And hey, Ryan even mentions Bob picking him back up in the video, so the consistent branding is like, already there, dude.
But is there a catch? Spoiler alert: yes.
Ben Roberts wanted to surprise his dad with a ticket to the Olympics. More accurately, Roberts wanted to trick his father into thinking that they’d only be looking at the outside of Olympic Park from a nearby viewing platform – which made giving him tickets that much more sweet.
Coincidentally, we reached out to Ben Roberts for permission to post his video and to ask a follow-up question about how everything turned out…and he didn’t answer. So, we sat on this story until the Olympics were over.
Video’s after the jump.
A lot of people have grand ideas for loved ones’ ashes. Some toss them over a waterfall, let them loose in the ocean, or bury them in their garden. Some people even put them in pills and…well, you know. But one Australian family won the gold medal for covert operations – scattering their father’s ashes at the Triple Jump Track at the London Olympics.
This week’s Podcast Question of the Week is about the Olympics:
What’s your kid’s favorite Olympic event?
Are you watching the Olympics with your children? The best part about …
The Olympics have been on for a week now (really, only a week!), and even with all the hub-bub over tape delays, people are glued to their televisions at all hours to see the world compete in everything from archery to wrestling (there was no sport starting with a z, boo hoo). It got us wondering, as we always do elsewhere, how the Olympics would honor dads.
After all, there have got to be a whole lot of Olympians that were coached by fathers, carpooled to their practices by fathers, or at least bought equipment by fathers…right? So, that should translate into viewership and consumers – meaning dads watching the Olympics with their little hopefuls, watching all of the ads, saying “son and/or daughter – tomorrow, we’ll buy one of those products in the commercial.”
Well, we watched, and watched, and then watched some more. At times, we were watching two events picture-in-picture on television, while streaming another on our phone and another on our computer (and another on our laptop)! We sucked up almost everything the Olympics put out there, except for the really long bathroom break we took during equestrian jumping.
We found: the Olympics have definitely been sold to mom this time around, but dad hasn’t been completely forgotten. Really, there’s been one big offender that’s forgotten dads, but we saw it coming and expected it. We’ll explain.
Coming up on the Opening Ceremony for the 2012 London Olympics on July 27, I’m reminded of a story I didn’t quite pay attention to until I became a father.
Derek Redmond is a retired British athlete who held the British record for the 400 meters sprint, and won gold medals in the 4×400 meters relay at the World Championships, European Championships and Commonwealth Games.
He’s most notably remembered for his performance at the 1992 Olympic Games in Barcelona where he tore his hamstring in the 400 meters semi-final but fought through the pain and, with assistance from his father, managed to complete a full lap of the track as the crowd gave him a standing ovation.
Twenty years later, Derek’s father is being honored in a very special way.