It all started with a cute picture posted on Reddit. You probably saw it somewhere under a different name, but was originally titled “My wife took our 5 month old son to get his first passport photos taken — NAILED IT!” The simple picture (above, sans 8BD grafitti) was of a passport photo outtake where junior didn’t manage well with the flash. The picture was funny, people upvoted it. It hit the front page of Reddit. But it didn’t stop there.
In this new digital age, it’s easy to “go with the flow.” If you’re a dad and into social media, the flow is pretty simple: share pics of your kid on social media platforms, have a couple laughs at funny pictures of your family, and soak in the likes/upvotes. But what if it didn’t stop there? What if a couple of laughs turned into you having to close your Reddit, YouTube and Twitter accounts and rename yourself on Facebook?
One dad recently found out that 15 minutes of fame can lead to a creepy mix of local news affiliates hunting down friends and an unexpected army of admirers and detractors to your parenting style.
Some serious sh*t went flying onto Huggies’ wall yesterday. The fallout was in response to their latest “Dad Test” campaign, which was a series of 30 second commercials which transformed randomly photogenic dads into lab rats – or was I watching a preview for an Inception sequel?
Oh well, who needs to pay for focus groups when you have a free corporate Facebook page? When all else fails, use minigun.
I know nothing about Barney Frank, except for what Wikipedia filled in for me. But today, a New York Times story about Frank was on Reddit, and due to the fact that a quarter-million people had commented on it, I figured I’d give it a read.
It got me thinking about fatherhood, where I’m now working, and why I’m no longer keeping my new job a total secret.
Last week, father-extraordinaire CC Chapman found himself embroiled in controversy – but it wasn’t with a person. Chapman was, technically, fighting with a pasta sauce. I originally intended on posting a story last week when this issue broke, but am glad I waited because the way this story is unfolding is interesting if you’re at all interested in the way companies are dealing with the “social” part of Social Media. And if you’re a father who loves pasta night around the house, well, you’ll want to take all this in.
Coincidentally, 8BitDad‘s been on fire lately with stories about advertising, bad brands, good brands and the deployment of commercials around those brands. Here’s another brand for the list – Ragú. And what we’re wrestling with right now is whether Ragú is father-stupid or father-hating. Hint: the answer’s easy, but still deserves way more reading than you’d like to do on a Tuesday.