Sure, there’s a “Big Game” on, but a lot of people just watch the Super Bowl for the commercials. And as I recently mentioned, Toyota, Nissan and Dove Men+Care have crafted spots about fathers. But why?
You might think – why fathers? Why now? But brands and agencies are keen to one simple fact: dad is a consumer.
So Chicago Bears quarterback Jay Cutler is all over the social news today because wife, Kristin Cavallari, lit him up on Instagram for not being able to handle the rigors of parenthood.
Cutler was alone with his two sons (a 2 year old and an 8 month old) for some period of time while Cavallari was out of town, and as she announced her arrival (“the eagle has landed”), she faced a barrage of panic (that you can see above), ending in “I’m about to leave”. And hey, it might have been a joke, who knows.