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Swiffer Brand Continues Focus on Dads with ‘Swiffer Dad’ Campaign
3 years ago

Swiffer Brand Continues Focus on Dads with ‘Swiffer Dad’ Campaign

Hey, up front: this is a sponsored post. Though we’re going to talk about some typical 8BitDad dad commercial stuff, I’m letting you know that I was compensated by the Swiffer folks with money and product to talk about their #SwifferDad campaign. Opinions, as always, are all mine.

You know the Swiffer commercials: a green box shows up on someone’s front porch, and suddenly the family enjoys cleaning. But what you might not have noticed is that Swiffer commercials have been really kind to fathers.

With the new “Swiffer Dad” campaign (HASHTAG!), P&G really put their money behind dads, even enlisting some dad bloggers for their commercials. Seem legit, right?

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