The Cinemablend staff took on an interesting topic – actors that formerly played television fathers that they’d like to see come back and father again. They mention that Bryan …
Hot on the heels of our roasting of Yoplait for their dumbed-down “dad-friendly” commercial, we’ve got another mention for the “bad list” of dad-brands.
If you’ve got any time to relax and take in some television, no doubt you’re going to see some infomercials. So, for some people, they flipped on the tube this last weekend and saw an infomercial for the “Forever Lazy” – a set of pajamas aimed at, well, we don’t know. But it’s not aimed at self-respecting dads.
I don’t know how long Yoplait’s commercial for Go-Gurt has been around – not long enough, evidently – to be up on YouTube. The commercial features a put-together-looking dad making lunch for his kid. Signs around the kitchen let dad know to include Go-Gurt in his kid’s lunch. Finally, arrows in the fridge point directly to it, and the dad smiles, grabs a Go-Gurt and hands his lunch to his kid. The kid asks if dad remembered the Go-Gurt and dad pulls a Napoleon Dynamite and says something like “of course…duh.” Then you’re slapped across the face with their tagline: “Dads who get it, get Go-Gurt.”
Oh…do we? Could it be – fathers actually getting a positive representation in a commercial?
You’re not surprised to know that the world isn’t looking out for your kid. But when you sit your kid down to watch television, or crank up the radio in the car, you might not be keeping an eye or ear out for just how morally-depraved the media has become. In the “information age,” things are being shoved into our faces, and it’s not a pretty picture.
Whether it’s Television, Music, the Internet or Video Games, your kid is bombarded by information constantly. And society is turning sour fast. Remember when even just 10-20 years ago, life seemed to have limits?
Now, this is what we’re up against…
Before last week, the U.S. House of Representatives was committed to making sure that the Corporation for Public Broadcasting (CPB) would lose its entire $451 million budget when they passed a continuing resolution (H.R.1) de-funding the CPB in the 2011 federal budget. Similar legislation was introduced in the Senate by Republican Senators Jim DeMint (R-SC) and Tom Coburn (R-OK).
Funding for the CPB, which doles out money to National Public Radio (NPR) and the Public Broadcasting Service (PBS), was a major debate topic in the showdown last Friday over the 2011 budget. Some members of Congress thought it was so important to de-fund public broadcasting, that they were willing to shut down the government over it. In the end, the threat to public broadcasting was eliminated when President Barack Obama negotiated CPB funding out of the “cuts” column.
So while this is mostly a moot issue for the immediate future, it is inevitable that CPB funding will come up again in the 2012 federal budget talks. and that means we need to talk about it, because CPB funds one of the best media organizations for parents and children currently available on the air: PBS. Let me tell you why you should give a crap that some members of Congress (probably even yours) want to kill PBS. Let me tell you what PBS has done for you lately…
When you first have a kid, you want to believe that you won’t have your television on 24/7, because every study and website out there lambasts you for even thinking of turning on the boob-tube while your kid is anywhere near it. So, for awhile, you tried to be that household – the one that consumes less television. When you just had to have the television on, you pointed your baby away from it, toward more educational stuff – like the wall.
But let’s be honest – you’re human and you’ve got stuff to do. Once your kid learns to walk, you need some sort of wizard’s spell to keep your kid in one place for more than 2 minutes. Toys and books work for awhile, but eventually, everyone goes back to their old friend, the television. All those flashing colors and animal sounds are like magic spells for a kid. And within reason, you can let your kid watch the television without melting his brain.
Now that my son is learning about the real world, and not just taking Yo Gabba Gabba at face value, I’ve been able to filter some “normal” adult television back into our evening schedules. The four shows I’ve had the most success with, after the jump.