Any dads out there ever go strolling through the toy store with the kids and COMPLETELY MISS the LEGO aisle? When I was a tyke, the LEGO aisle was the first place I wanted to visit when it came time to blow my allowance on cheap plastic garbage from China.
I recognized a few years ago that I started passing by the LEGO aisle, losing interest in the highly-detailed model sets that seemed less like LEGO and more like snap-together models of Toy Story figures. I’m not sure when LEGO began making a brand-new specialized piece for every tiny detail of the sets (instead of the old interchangeable blocks) but I’m pretty sure it coincided with the success of the LEGO video games. I guess once they showed kids that their LEGO people figures had smiling teeth instead of passive grins, and could bend their arms to crack a whip, the simple brick-and-block models had to go. Bummer.
That’s why I was so jazzed to find the fresh line of Creator model sets by LEGO. Finally, LEGO sets that look like LEGOs!
Dr. Jim Taylor is a father, and he’s seen the worst this Christmas season, while trying to buy toys for his daughters. When he’s not finding a toy that gives his daughters a terrible self-image, he’s finding toys that practically play themselves.
His conclusion: that either kids can’t entertain themselves anymore, parents are pathetic, parents lost faith in their kids, or we’re just hitting the “end of civilization” where toy companies have done their research and these are the toys we want and need.