We should’ve seen it coming. After the #WheresNatasha and #WheresGamora campaigns – hashtags that called out the lack of female representation in the merchandise for Avengers and Guardians of the Galaxy – WHY did anyone assume that Disney, toy manufacturers, or retailers would’ve learned their lesson for Star Wars: The Force Awakens? Were we that naïve? Did we just not want to admit what we all KNEW was going to happen? That, even though Daisy Ridley’s Rey was the LEAD CHARACTER in the whole damn film, she would be almost impossible to find on Force Awakens merchandise. Because that’s EXACTLY what happened. Hence the inevitable hashtag #WheresRey.