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Cardstore Presents “Unscripted Moments” for Father’s Day
6 years ago

Cardstore Presents “Unscripted Moments” for Father’s Day

This post is sponsored. Please see end of post for details.

Fatherhood is all seat-of-your-pants decisions. Whenever I think I’m a couple of steps ahead of my son, he proves to me that I’m not. As a dude that reads tons of dad blogs and other parenting articles, I typically think I’ve got a one-up on my son. And then my son will say or do something that takes me to a knee and makes me rethink everything I know about him.

Okay, so let’s flashback. Before Mother’s Day, Cardstore and ad agency Mullen made a video that I wasn’t the biggest fan of. I won’t go into it here because dude, I already did. So, if you’d like, you can read it HERE.

The great news is that Cardstore listened to criticisms and was excited to share their Father’s Day video with a bunch of bloggers – and I like it a lot more than the previous offering.

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American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees
6 years ago

American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees

By  •  News

Rehtom Commercial

What happens when an online card vendor wants to “win” the Mother’s Day season? They create a viral video. And that’s just what American Greetings (for Cardstore.com) did with the help of ad agency Mullen. And if your vagina doesn’t tremble with love and happiness after seeing this video, then you’re probably not human. Or something.

The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families. But it all comes off as martyr-mom falsehoods that insult more people than it compliments, including moms.

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